Key Responsibilities Develop and execute sales strategies for South and West India to achieve regional sales targets. Generate new business opportunities and develop new customers in the assigned territory. Identify and target potential customers across Pharmaceutical, Food & Beverage, Dairy, Cosmetics, Chemicals, Edible Oil, Lube Oil, Distillery, and other industrial sectors . Manage and develop relationships with existing customers and key accounts. Conduct regular customer visits to understand requirements and identify new business opportunities. Generate enquiries, prepare sales forecasts, and drive opportunities from enquiry to order closure. Handle technical and commercial discussions with customers in coordination with the technical and management teams. Prepare and deliver product presentations, technical discussions, and commercial proposals. Negotiate pricing, commercial terms, delivery schedules, and other requirements with customers within company guidelines. Maintain a healthy sales pipeline and ensure systematic follow-up of enquiries and quotations. Monitor competitor activities, market trends, pricing, and customer requirements. Develop and maintain relationships with consultants, EPC companies, system integrators, dealers, distributors, and industry contacts . Identify potential channel partners and develop an effective regional sales network. Coordinate with Design, Production, Purchase, Service, and Management teams to ensure smooth execution of customer orders. Coordinate with the Service team for customer support and ensure customer satisfaction. Prepare regular sales reports, visit reports, sales forecasts, enquiry status, and market feedback . Ensure timely collection of relevant commercial/customer information and support the accounts team for payment follow-up. Represent the company at exhibitions, industry events, customer meetings, and business development activities. Travel extensively across South and West India as required. Achieve monthly, quarterly, and annual sales and business development targets. Qualification B.E. / B.Tech. / Diploma in Mechanical Engineering or equivalent technical qualification. An MBA/PG qualification in Sales & Marketing will be an advantage. Experience 3-5 years of relevant experience , preferably with significant experience in industrial machinery / capital equipment sales and business development .