E-Commerce Sales Manager - Kids Wear & Ladies Wear - Online Business Company: Shrimate Apparel Pvt. Ltd. Department: E-Commerce / Online Sales Position: E-Commerce Sales Manager Location: Surat, Gujarat Employment Type: Full-Time Experience: 3–7 Years Industry Preference: Fashion / Garments / Kids Wear / Ladies Wear / D2C / E-Commerce 1. JOB PURPOSE We are looking for an experienced and result-oriented E-Commerce Sales Manager to manage and grow our online business for Kids Wear and Ladies Wear . The candidate will be responsible for end-to-end online sales operations, including marketplace management, product listing, sales growth, digital advertising, pricing, inventory, order management, returns, customer reviews and profitability. The person should be capable of independently managing multiple online marketplaces and achieving monthly sales and profitability targets. 2. KEY RESPONSIBILITIES A. Marketplace Management Manage online marketplaces such as Amazon, Flipkart, Myntra, Meesho, Ajio and other relevant platforms. Manage Seller Central / Seller Panels on a daily basis. Create and optimize product listings. Manage product titles, descriptions, keywords, attributes, size charts and images. Launch new products and maintain accurate catalogue information. Monitor marketplace account health, ratings, reviews and seller performance. B. Sales Growth Develop and execute monthly, quarterly and yearly online sales plans. Achieve marketplace-wise sales targets. Identify best-selling and high-potential products. Develop strategies to increase sales, conversion rate and average order value. Prepare action plans for slow-moving products. Plan seasonal and festival sales campaigns. C. Digital Marketing & Advertising Manage marketplace advertising campaigns. Plan and optimize Sponsored Ads / PPC campaigns. Monitor ROAS, ACOS, TACOS, CPC, CTR and Conversion Rate . Control advertising expenditure while maintaining profitable sales. Coordinate with social media and digital marketing teams. Plan promotional campaigns, coupons, discounts and special offers. D. Pricing & Profitability Monitor competitor pricing on a regular basis. Develop product-wise pricing and discount strategies. Calculate marketplace commission, shipping, advertising, returns and other costs. Maintain required profit margins. Prepare SKU-wise profitability analysis. Take corrective action on low-margin products. E. Inventory & Order Management Monitor inventory across all marketplaces. Coordinate with purchase/production teams for stock planning. Avoid stock-outs of fast-moving products. Monitor slow-moving and excess inventory. Track orders, cancellations, returns and RTO. Develop strategies to reduce cancellation and return rates. F. Product & Catalogue Management Plan new product launches. Maintain accurate product information. Coordinate product photography and creative requirements. Ensure correct size, colour, SKU and inventory mapping. Continuously improve product listings based on sales data and customer behaviour. G. Data Analysis & Reporting Prepare and review daily, weekly and monthly reports covering: Marketplace-wise sales Orders and units sold Revenue Advertising expenditure ROAS / ACOS / TACOS Conversion rate Product-wise performance Return and RTO percentage Cancellation percentage Inventory status Best-selling products Slow-moving products Product-wise profitability 3. REQUIRED SKILLS Strong knowledge of E-Commerce marketplace operations. Practical experience with Amazon Seller Central. Experience with Flipkart, Meesho, Myntra, Ajio or similar platforms. Strong Excel / Google Sheets skills. Marketplace advertising and PPC knowledge. Product listing and catalogue management. Sales and business development skills. Competitor analysis. Inventory and order management. Strong analytical and problem-solving ability. Good communication and team management skills. 4. PREFERRED EXPERIENCE Candidates with experience in the following categories will be preferred: Kids Wear Ladies Wear Fashion & Garments Apparel D2C Brands Online Fashion Retail Marketplace Selling The candidate should have a proven track record of growing online sales and managing profitable E-Commerce operations . 5. KEY PERFORMANCE INDICATORS (KPIs) KPI Performance Area Monthly Sales Achieve the assigned monthly sales target. Sales Growth Drive consistent month-on-month sales growth. ROAS (Return on Ad Spend) Ensure advertising campaigns deliver efficient returns. ACOS / TACOS Maintain advertising costs within the targeted percentage of sales. Conversion Rate Improve the percentage of visitors who convert into customers. Return / RTO Rate Keep product returns and Return-to-Origin (RTO) rates within acceptable limits. Stock-Outs Minimize stock-outs and ensure product availability. Marketplace Rating Maintain a high rating across online marketplaces. New Product Launches Achieve the targeted number of new product launches each month. Gross Margin Maintain gross margins in line with the company's target. Inventory Turnover Improve inventory turnover and overall stock efficiency. 6. WORKING STYLE The ideal candidate should be: Target-oriented Data-driven Proactive Responsible for results Good at negotiation and coordination Capable of working independently Strong in problem-solving Comfortable working in a fast-growing E-Commerce environment 7. REPORTING Reports To: Management / Director The E-Commerce Sales Manager will coordinate with: Purchase Team Production Team Warehouse Team Accounts Team Dispatch Team Digital Marketing Team